Student Sentiment Toward Social Channels Will Transform Your Admissions Marketing Strategy [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media,

To Inquiry & Beyond: Enhancing The Digital Student Experience

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The

Understanding the Impact and Requirements of GDPR in Higher Ed Admissions and Recruitment

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing, Thought Leadership

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and

How Many Salesforce Orgs Are Right For Your Campus?

Best Practices in Higher Ed, Thought Leadership, Edupreneur

Community Colleges and Their Important Role in Workforce Development

Retention & Student Success, Best Practices in Higher Ed, Thought Leadership

Why Mobile Matters - Creating a Seamless Student Experience [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today -- nontraditional students seeking flexible programs to

Conversations in Continuing Ed; What I Learned From My Brother Who's Been There

Best Practices in Higher Ed

Most of my career was spent preaching the value of, “liberal arts education for all,” while recruiting for my alma mater. Like many, I believe values such as critical thinking, inclusion, and effective communication

Keeping It Real With Generation Z; Advice For Admissions Marketing

Best Practices in Higher Ed, Admissions Marketing

As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is

“New Year, New Me” - Finding Institutional Identity Through Higher Education's Uncertainty

Recruitment & Enrollment, Thought Leadership

Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case

TargetX is HEDA Core Compatible! Here's What You Need To Know.

TargetX Company Updates

This January, TargetX was announced as one of the first Salesforce HEDA Core Compatible Partners for 2018, and we’re excited to share this news with our clients, friends, and the higher education community. At

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