Is Email Dead or Did College Admissions Kill It?

Thought Leadership, Best Practices in Higher Ed, Admissions Marketing, Edupreneur

Ten years ago, we heard that print communication was dead. Any national conference or webinar was saying to stop printing out expensive view books and start emailing students instead. Only a few years later, we

Innovation Inspiration: CAMTech

Edupreneur, Thought Leadership

In the first installment of our Innovation Inspiration series, we profiled EDUpreneur Dr. Wiljeana Glover, Babson College’s faculty director for the Schlesinger Fund for Global Healthcare Entrepreneurship and

Innovation Inspiration: Worcester Polytechnic Institute

Edupreneur, Thought Leadership, Recruitment & Enrollment

This is the second installment of our “Innovation Inspiration” series (you can check out the article on Babson College here), which highlights higher ed professionals and institutions from across the country that

3 Quick Tips for Engaging Prospective Gen Z Students

Recruitment & Enrollment, Admissions Marketing

It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up

Why Every College Campus Should Feel Like Walking Into An Apple Store

Edupreneur, Thought Leadership, Admissions Marketing, Recruitment & Enrollment

Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher

Innovation Inspiration: Babson College

Edupreneur, Thought Leadership

This is the first installment of our “Innovation Inspiration” series, which highlights higher ed professionals and institutions from across the country that dare to be different. We’re hoping that by putting a

TargetX & Stamats: Insightful Research. An Inspired Event.

Conferences & Events, Admissions Marketing

Special thanks to Becky Morehouse, Senior VP for Client Services at Stamats, for contributing this guest post to the TargetX blog. We love working with the Stamats team and are so excited to be not only sponsoring,

Should I Build or Buy an Admissions CRM for Higher Ed? The Pros and Cons.

Edupreneur, Thought Leadership, Best Practices in Higher Ed

One of the most important software decisions for admissions offices is selecting the right CRM to meet their needs. Institutions that have attempted to use their SIS (student information system) or a collection of

TargetX CRM Adoption 101: Maximize Your ROI

Best Practices in Higher Ed, Edupreneur, TargetX Company Updates

Congratulations, you've decided to implement a brand new admissions CRM solution for your institution! Users and decision makers are on board with the new system in hopes that it will increase staff efficiency and

Five Ways to Engage with Prospective Students Today

Recruitment & Enrollment, Admissions Marketing, Best Practices in Higher Ed

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective

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