Many challenges recently faced by Moravian College, a private liberal arts college with 2,000 students, are all too familiar to recruiting and admissions professionals. From using number-crunching spreadsheets to
Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations,
First-generation college students are a growing population. Approximately 1 in 3 college students today are first-generation, and one-quarter are classified as both first generation and low income students.
Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective
The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media,
We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and