thought-leadership

2019 Adult StudentsTALK™ Survey: Main Themes and Key Takeaways

Recruitment & Enrollment, Admissions Marketing, Thought Leadership

Let’s face it — adult and “nontraditional” student populations are becoming more and more important on college campuses today. In fact, according to our recent survey conducted in collaboration with Stamats, 91% of

What’s So Special About Business Schools Anyway?

Recruitment & Enrollment, Thought Leadership, Edupreneur

Before I left Graduate Management Education (GME) earlier this year, I started tracking how many vendors would contact me on a weekly basis. It was between 7 - 10 per week, and other than clogging my voicemail to

60 Years and Tens of Millions of Dollars Spent on Student Success, with Little Progress Achieved. Why?

Retention & Student Success, Best Practices in Higher Ed, Thought Leadership

When I first asked my dad about his college experience, he recalled one of his introductory classes at the University of Wisconsin. He described the large lecture hall full of eager students in his chemistry class,

Is Email Dead or Did College Admissions Kill It?

Best Practices in Higher Ed, Admissions Marketing, Thought Leadership, Edupreneur

Ten years ago, we heard that print communication was dead. Any national conference or webinar was saying to stop printing out expensive view books and start emailing students instead. Only a few years later, we

Innovation Inspiration: CAMTech

Thought Leadership, Edupreneur

In the first installment of our Innovation Inspiration series, we profiled EDUpreneur Dr. Wiljeana Glover, Babson College’s faculty director for the Schlesinger Fund for Global Healthcare Entrepreneurship and

Innovation Inspiration: Worcester Polytechnic Institute

Recruitment & Enrollment, Thought Leadership, Edupreneur

This is the second installment of our “Innovation Inspiration” series (you can check out the article on Babson College here), which highlights higher ed professionals and institutions from across the country that

Why Every College Campus Should Feel Like Walking Into An Apple Store

Recruitment & Enrollment, Admissions Marketing, Thought Leadership, Edupreneur

Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher

Innovation Inspiration: Babson College

Thought Leadership, Edupreneur

This is the first installment of our “Innovation Inspiration” series, which highlights higher ed professionals and institutions from across the country that dare to be different. We’re hoping that by putting a

Should I Build or Buy an Admissions CRM for Higher Ed? The Pros and Cons.

Best Practices in Higher Ed, Thought Leadership, Edupreneur

One of the most important software decisions for admissions offices is selecting the right CRM to meet their needs. Institutions that have attempted to use their SIS (student information system) or a collection of

Understanding the Impact and Requirements of GDPR in Higher Ed Admissions and Recruitment

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing, Thought Leadership

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and

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