It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up in
Katlin Hess
Recent Posts
by Katlin Hess | June 19, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building
by Katlin Hess | May 14, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing, Thought Leadership
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and ability
by Katlin Hess | March 08, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today -- nontraditional students seeking flexible programs to study
by Katlin Hess | November 02, 2017 |
Recruitment & Enrollment, Admissions Marketing
In today’s world, earning a graduate degree or certificate is seen as the path to success and advancement. But graduate recruiting practices have not kept pace with the realities of who today’s graduate students are.
by Katlin Hess | April 26, 2017 |
Retention & Student Success, Best Practices in Higher Ed
Student success is not a new issue for higher ed institutions – but many colleges and universities are having trouble moving the needle on student persistence and retention rates. Check out the infographic below to see
by Katlin Hess | February 02, 2017 |
Admissions Marketing, Thought Leadership
From recent trends in social media usage and shifts in student use of digital tools, this year's edition of the Social Admissions Report will provide the information you need to stay up-to-date with what prospective