Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations, trips
Recruitment & Enrollment, Retention & Student Success, TargetX Summit
First-generation college students are a growing population. Approximately 1 in 3 college students today are first-generation, and one-quarter are classified as both first generation and low income students.
Recruitment & Enrollment, Admissions Marketing, TargetX Summit
Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective students
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing, Thought Leadership
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and ability
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today -- nontraditional students seeking flexible programs to study
Recruitment & Enrollment, Thought Leadership
Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case you
Recruitment & Enrollment, Admissions Marketing
In today’s world, earning a graduate degree or certificate is seen as the path to success and advancement. But graduate recruiting practices have not kept pace with the realities of who today’s graduate students are.
