recruitment-enrollment

Innovation Inspiration: Worcester Polytechnic Institute

Edupreneur, Thought Leadership, Recruitment & Enrollment

This is the second installment of our “Innovation Inspiration” series (you can check out the article on Babson College here), which highlights higher ed professionals and institutions from across the country that

3 Quick Tips for Engaging Prospective Gen Z Students

Recruitment & Enrollment, Admissions Marketing

It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up

Why Every College Campus Should Feel Like Walking Into An Apple Store

Edupreneur, Thought Leadership, Admissions Marketing, Recruitment & Enrollment

Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher

Five Ways to Engage with Prospective Students Today

Recruitment & Enrollment, Admissions Marketing, Best Practices in Higher Ed

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective

NACAC 2018 Survival Guide: 10 Pro-tips for Attendees

Admissions Marketing, Recruitment & Enrollment, Conferences & Events

Whether it’s your first time going to NACAC or your 10th, this mega conference for Enrollment and Admissions professionals in higher ed is a great opportunity to get fresh ideas for the coming years, make new

Institutions Increase Enrollment and Drive Efficiency with the Salesforce.org Education Cloud

TargetX Summit, Recruitment & Enrollment

Many challenges recently faced by Moravian College, a private liberal arts college with 2,000 students, are all too familiar to recruiting and admissions professionals. From using number-crunching spreadsheets to

Avoiding Summer Melt City: How Your Institution Can Beat The Heat

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations,

What Enrollment Managers Need To Know About First-Generation College Students

TargetX Summit, Recruitment & Enrollment, Retention & Student Success

First-generation college students are a growing population. Approximately 1 in 3 college students today are first-generation, and one-quarter are classified as both first generation and low income students.

Michael Stoner's 5 Tips To Improve Your Enrollment Marketing & Communications

Recruitment & Enrollment, Admissions Marketing, TargetX Summit

Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective

Student Sentiment Toward Social Channels Will Transform Your Admissions Marketing Strategy [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media,

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