The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing, Thought Leadership
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and ability
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today -- nontraditional students seeking flexible programs to study
Most of my career was spent preaching the value of, “liberal arts education for all,” while recruiting for my alma mater. Like many, I believe values such as critical thinking, inclusion, and effective communication are
Best Practices in Higher Ed, Admissions Marketing
As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is
Best Practices in Higher Ed, TargetX Company Updates, Edupreneur
This January, TargetX was announced as one of the first Salesforce HEDA Core Compatible Partners for 2018, and we’re excited to share this news with our clients, friends, and the higher education community. At
