Let’s face it — adult and “nontraditional” student populations are becoming more and more important on college campuses today. In fact, according to our recent survey conducted in collaboration with Stamats, 91% of
by Hayley Wolf | March 20, 2019 |
Recruitment & Enrollment, Admissions Marketing, Thought Leadership
by Hayley Wolf | January 22, 2019 |
Best Practices in Higher Ed, Admissions Marketing, Thought Leadership, Edupreneur
Ten years ago, we heard that print communication was dead. Any national conference or webinar was saying to stop printing out expensive view books and start emailing students instead. Only a few years later, we realized
by Katlin Hess | November 21, 2018 |
Recruitment & Enrollment, Admissions Marketing
It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up in
by TargetX | November 12, 2018 |
Recruitment & Enrollment, Admissions Marketing, Thought Leadership, Edupreneur
Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher
by TargetX | October 25, 2018 |
Admissions Marketing, Conferences & Events
Special thanks to Becky Morehouse, Senior VP for Client Services at Stamats, for contributing this guest post to the TargetX blog. We love working with the Stamats team and are so excited to be not only sponsoring, but
by Hayley Wolf | September 11, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students
by Hayley Wolf | August 29, 2018 |
Recruitment & Enrollment, Admissions Marketing, Conferences & Events
Whether it’s your first time going to NACAC or your 10th, this mega conference for Enrollment and Admissions professionals in higher ed is a great opportunity to get fresh ideas for the coming years, make new industry
by Amanda Eaton | July 31, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations, trips
by TargetX | June 25, 2018 |
Recruitment & Enrollment, Admissions Marketing, TargetX Summit
Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective students
by Katlin Hess | June 19, 2018 |
Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing
The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building