admissions-marketing

3 Quick Tips for Engaging Prospective Gen Z Students

Recruitment & Enrollment, Admissions Marketing

It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up

Why Every College Campus Should Feel Like Walking Into An Apple Store

Edupreneur, Thought Leadership, Admissions Marketing, Recruitment & Enrollment

Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher

TargetX & Stamats: Insightful Research. An Inspired Event.

Conferences & Events, Admissions Marketing

Special thanks to Becky Morehouse, Senior VP for Client Services at Stamats, for contributing this guest post to the TargetX blog. We love working with the Stamats team and are so excited to be not only sponsoring,

Five Ways to Engage with Prospective Students Today

Recruitment & Enrollment, Admissions Marketing, Best Practices in Higher Ed

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective

NACAC 2018 Survival Guide: 10 Pro-tips for Attendees

Admissions Marketing, Recruitment & Enrollment, Conferences & Events

Whether it’s your first time going to NACAC or your 10th, this mega conference for Enrollment and Admissions professionals in higher ed is a great opportunity to get fresh ideas for the coming years, make new

Avoiding Summer Melt City: How Your Institution Can Beat The Heat

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations,

Michael Stoner's 5 Tips To Improve Your Enrollment Marketing & Communications

Recruitment & Enrollment, Admissions Marketing, TargetX Summit

Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective

Student Sentiment Toward Social Channels Will Transform Your Admissions Marketing Strategy [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media,

To Inquiry & Beyond: Enhancing The Digital Student Experience

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The

Understanding the Impact and Requirements of GDPR in Higher Ed Admissions and Recruitment

Thought Leadership, Best Practices in Higher Ed, Admissions Marketing, Recruitment & Enrollment

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and

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