admissions-marketing

2019 Adult StudentsTALK™ Survey: Main Themes and Key Takeaways

Recruitment & Enrollment, Admissions Marketing, Thought Leadership

Let’s face it — adult and “nontraditional” student populations are becoming more and more important on college campuses today. In fact, according to our recent survey conducted in collaboration with Stamats, 91% of

Is Email Dead or Did College Admissions Kill It?

Best Practices in Higher Ed, Admissions Marketing, Thought Leadership, Edupreneur

Ten years ago, we heard that print communication was dead. Any national conference or webinar was saying to stop printing out expensive view books and start emailing students instead. Only a few years later, we realized

3 Quick Tips for Engaging Prospective Gen Z Students

Recruitment & Enrollment, Admissions Marketing

It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up in

Why Every College Campus Should Feel Like Walking Into An Apple Store

Recruitment & Enrollment, Admissions Marketing, Thought Leadership, Edupreneur

Drawing inspiration from the world’s most successful companies can help your institution stand out from the crowd of other schools vying for the same pool of prospective students. With a few adaptations, higher

TargetX & Stamats: Insightful Research. An Inspired Event.

Admissions Marketing, Conferences & Events

Special thanks to Becky Morehouse, Senior VP for Client Services at Stamats, for contributing this guest post to the TargetX blog. We love working with the Stamats team and are so excited to be not only sponsoring, but

Five Ways to Engage with Prospective Students Today

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students

NACAC 2018 Survival Guide: 10 Pro-tips for Attendees

Recruitment & Enrollment, Admissions Marketing, Conferences & Events

Whether it’s your first time going to NACAC or your 10th, this mega conference for Enrollment and Admissions professionals in higher ed is a great opportunity to get fresh ideas for the coming years, make new industry

Avoiding Summer Melt City: How Your Institution Can Beat The Heat

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations, trips

Michael Stoner's 5 Tips To Improve Your Enrollment Marketing & Communications

Recruitment & Enrollment, Admissions Marketing, TargetX Summit

Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective students

Student Sentiment Toward Social Channels Will Transform Your Admissions Marketing Strategy [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building

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