Katlin Hess

Katlin Hess

Recent Posts

3 Quick Tips for Engaging Prospective Gen Z Students

Recruitment & Enrollment, Admissions Marketing

It’s no secret that Generation Z has wildly different expectations than Millennials when it comes to the recruitment experience. Generation Z, defined as those born in the mid-1990s to the early 2000s, has grown up

Student Sentiment Toward Social Channels Will Transform Your Admissions Marketing Strategy [Infographic]

Recruitment & Enrollment, Best Practices in Higher Ed, Admissions Marketing

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media,

Understanding the Impact and Requirements of GDPR in Higher Ed Admissions and Recruitment

Thought Leadership, Best Practices in Higher Ed, Admissions Marketing, Recruitment & Enrollment

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018 and many higher education institutions are wondering how this is going to impact their business practices, recruitment strategies, and

Why Mobile Matters - Creating a Seamless Student Experience [Infographic]

Best Practices in Higher Ed, Admissions Marketing, Recruitment & Enrollment

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today -- nontraditional students seeking flexible programs to

Meet the "New" Traditional Graduate Student [Infographic]

Recruitment & Enrollment, Admissions Marketing

In today’s world, earning a graduate degree or certificate is seen as the path to success and advancement. But graduate recruiting practices have not kept pace with the realities of who today’s graduate students are.

From Surviving to Thriving: A Responsive Shift toward Student Retention [Infographic]

Retention & Student Success, Best Practices in Higher Ed

Student success is not a new issue for higher ed institutions – but many colleges and universities are having trouble moving the needle on student persistence and retention rates. Check out the infographic below to

2017 Social Admissions Report [Infographic]

Thought Leadership, Admissions Marketing

From recent trends in social media usage and shifts in student use of digital tools, this year's edition of the Social Admissions Report will provide the information you need to stay up-to-date with what prospective

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