Many higher education institutions said 'goodbye' to the school year with graduation ceremonies and open houses, and 'hello' to the highly anticipated summer months. These coveted months of summer mean vacations, trips
Amanda Eaton
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Best Practices in Higher Ed, Admissions Marketing
As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is
